In a fragmented media environment, visibility alone does not guarantee impact. Attention Measurement focuses on how people actually engage with ads, revealing whether messages are seen, processed, and remembered.
CurionX was founded by a group of media and ad-tech leaders who shared the same frustration: great brands were losing momentum in a maze of fragmented platforms, opaque fees, and inconsistent performance.
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They set out to build a company that would strip out the noise, prioritize quality supply, and bring data and creativity into the same conversation.
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From day one, the ambition has been simple—create a smarter, cleaner path between brands and the audiences that matter, and use technology as an enabler, not a distraction.
CurionX continues to evolve with the digital ecosystem, but remains anchored to that founding promise of simplicity, precision, and meaningful stronger outcomes.
 Attention is evaluated using real-world signals, aggregated to reflect true engagement, including:
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Higher attention leads to stronger outcomes. Campaigns that capture attention consistently deliver:
Attention becomes a reliable predictor of performance.
Attention Measurement enables real-time optimisation across formats, channels, and contexts. Budgets can be shifted toward high-attention placements to scale what works best.
Attention Measurement does not rely on personal data or user identification. It aligns with evolving privacy standards while delivering deeper insight into advertising impact.