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Track the Real Impact of Your Brand Campaigns

Brand Lift Studies go beyond clicks and impressions to reveal how advertising truly influences brand awareness, perception, and intent. By understanding how audiences think and feel after exposure, brands gain clarity on the real effectiveness of their campaigns.

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What Is a Brand Lift Study?

A Brand Lift Study is a research-based measurement framework that compares audiences exposed to your ads with those not exposed, quantifying the incremental impact of your campaign on key brand metrics.

 

It provides a data-driven understanding of how media investment translates into brand recall, consideration, and consumer behaviour.

Key Metrics Measured

Brand Lift Studies typically evaluate performance across critical brand indicators, including:

  • Brand Recall – Do audiences remember your brand?
  • Ad Recall – Is the creative message remembered?
  • Brand Favorability – Has brand perception improved?
  • Purchase Intent – Are consumers more likely to buy?
  • Consideration – Is your brand preferred over alternatives?

How Brand Lift Studies Work

 

  • Audience Partitioning – Users are divided into exposed (test) and unexposed (control) groups
  • Survey-Based Measurement – Structured surveys capture feedback across both groups
  • Competitive Set Analysis – Quantifies incremental lift driven by your campaign
  • Actionable Reporting – Results are translated into clear, performance-led insights

Benefits of a Brand Lift Study

 

  • Clear measurement of branding impact
  • Smarter campaign optimisation and creative refinement
  • Deeper understanding of audience perception
  • Stronger alignment between branding and performance objectives
  • Actionable learnings for future media planning

Who Should Use Brand Lift Studies?

 

Brand Lift Studies are ideal for advertisers focused on long-term brand growth, including:

  • Brand awareness and upper-funnel campaigns
  • Video, CTV, and display advertising
  • New product launches
  • Market expansion and category-building initiatives

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