Reach high-value audiences on premium streaming platforms and connect with them at scale, with precision and confidence. Connected TV (CTV) advertising places your brand on the most influential screen in the household—where viewers are relaxed, fully engaged, and more receptive to brand messaging and action.
Connected TV (CTV) advertising refers to ads delivered within streaming content on internet-connected television devices, including smart TVs, streaming sticks, gaming consoles, and on-demand platforms. These ads appear while viewers watch movies, series, or live content through digital streaming services.
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CTV has emerged as a core media channel as household viewing habits shift from traditional linear TV to streaming environments. It enables brands to combine the broad reach and visual impact of television with the advanced targeting capabilities of digital advertising.
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What sets CTV apart is its ability to deliver measurable outcomes. Campaigns can be evaluated using metrics such as household reach, frequency, completion rates, incremental lift, and cross-device attribution, connecting TV exposure to real actions across mobile, desktop, and in-store environments. This data-led approach allows advertisers to optimise performance, validate impact, and demonstrate clear return on investment.
CTV viewers are seeing high-quality, long-form content on full-screen devices, and their ad completion rates — as well as message recall — outstrip those of the equally coveted mobile or desktop audience.
CTV easily layers onto already existing digital and video campaigns, enabling brands to scale across OTT and streaming platforms while maintaining campaign workflows.
Advertisements are delivered according to content-level knowledge so that your message appears next to appropriate programming for the viewer's mindset and brand ethos.
By analysing at a content level, you can be sure your ads are served only in brand-safe and appropriate contexts, ensuring trust and continuity across every placement.
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Premium Supply: Curation Direct access to premium inventory and trusted marketplaces means better environments for brands and consumers.
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Intelligent optimization: Billions of signals are processed to improve who sees an ad, where it is shown and when it is most likely to change behavior.
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Transparent measurement: Attention, brand lift, and carbon emissions are measured so that teams can understand the actual impact of every impression.
This also offers unnecessary hops elimination, eliminates wastage, and puts the matching of the budget into the control of marketers.
The CurionX Edge
Here is how our platform combines: state-of-the-art AI intelligence and curated premium inventory to generate better results for you:
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Curated Premium Supply
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Global Scale, Local Precision
CurionX is founded by industry leaders who bring decades of insight into the evolving programmatic landscape and the future of digital advertising.
Our multilocal approach allows us to operate as a global platform while maintaining a strong, on the ground presence in every region we serve.
We believe in:Â
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Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries